Photo, taken 2011-07-12 12:38:02

1. Facebook

Facebook currently has more than 800 million users. Any company of this size is sure to have some detractors. Compared to other leading social media sites, however, Facebook has the lowest customer satisfaction score from the American Customer Satisfaction Index. The site has repeatedly irked users by neglecting personal privacy. Notable events include the introduction of facial recognition software, which spurred an investigation by the European Union, and the Facebook timeline.

2. American Airlines

American’s parent, AMR, filed for Chapter 11 bankruptcy in November 2011. That virtually wiped out the value of the holdings of every shareholder. American recently was picked as the worst airline for customer service by the annual Middle Seat scorecard, published in the Wall Street Journal.

3. AT&T

AT&T (NYSE: T) recently received the lowest score given by JD Power for wireless customer care performance. It also was given the lowest rating for customer service by ACSI. AT&T has been dogged by problems with its 3G network, which are now largely behind it.

4. Nokia

Nokia (NYSE: NOK) has punished its shareholders as its percentage of the smartphone market has dropped quarter after quarter — its stock is down 50% in the last year. Nokia likely will lose its lead as the top handset company in the world to Samsung sometime this year.

5. Goldman Sachs

Goldman Sachs’ (NYSE: GS) poor reputation was cemented when the government sued it for fraud in 2010. The firm settled with the government for $550 million, but this was viewed as little more than a slap on the wrist because of the bank’s immense wealth. And the fraud accusations have not stopped — they have actually accelerated.

6. Best Buy

The electronics retailer broke the cardinal rule of customer relations. It failed to keep a promise to its customers — and told them when it was too late. Best Buy (NYSE: BBY) ran out of certain items that people had ordered for Christmas, but did not tell the customers until two days before the holiday.

7. Bank of America

In September, Bank of America (NYSE: BAC) announced it was laying off 30,000 people. Its share value has dropped 55% in one year. And the bank continues to face legal actions from the federal government, several states and some of its shareholders. In early September the FHFA officially announced its lawsuit against 17 banks, including Bank of America, Citigroup (NYSE: C), JPMorgan Chase (NYSE: JPM) and Goldman Sachs, concerning $196 billion in mortgage securities.

8. Johnson & Johnson

Johnson & Johnson (NYSE: JNJ) has experienced a series of product recalls and problems that began with Motrin and Tylenol for children. According to AP, these recalls were among “more than two dozen that J&J has issued since September 2009, for products ranging from adult and children’s nonprescription Tylenol, Motrin, Benadryl and other medicines to prescription drugs for HIV and seizures, defective hip implants that caused severe pain and contact lenses that irritated the eyes.”

 9. Sears

The aging retailer has done a poor job with customers in the past year, and the parent company has done poorly for Wall St. since Sears merged with bankrupt Kmart in 2005. The performance of both brands has been so bad that shares in Sears Holdings (NASDAQ: SHLD) have dropped 60% in the past year. Sears has been the biggest problem. In the five holiday weeks that ended at the start of January, Sears store sales were down 6%. After announcing these results, Sears Holdings said it would close 100 to 120 Sears and Kmart stores.

10. Netflix

Netflix (NASDAQ: NFLX) had one of the highest customer satisfaction ratings of any large consumer-facing company a year ago. Its stock traded at an all-time high of $305 and has dropped to $90 in less than six months. One of the primary causes was the raising of customer rates by 60% last August. The move caused the loss of 810,000 subscribers, according to the company’s third-quarter earnings report, and set off a firestorm of customer complaints.

 

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